Digital Marketing Strategy

Digital Marketing Strategies
  • Search and Social
  • Content Strategy
  • Design and UX
  • Email Marketing
  • Conversion Optimisation
Brad Monaghan coaching online marketing client

A digital marketing strategy is more than a plan. It is a well-reasoned set of rationales and recommendations that’s anchored in logic and practicality.

Stop Wasting Your Online Budget

Most businesses don’t get the results they expect from their online marketing initiatives because they don’t define and articulate a crystal clear strategy before they take the leap. I help you establish a strategic, cost effective approach to digital marketing, turning the web into your best sales channel.


First we get clear about your goals.

Every dollar you spend online must produce a measurable return on your investment, but first you need to get very precise about what results you want to see. A certain quantity of inbound leads from a particular segment? A time-bound conversion goal?

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digital strategy
Identify goals of digital strategy

Then we create a practical plan.

For sustained results, we need to avoid over-stretching you, your budget or your team with an impossible workload. Just because things change fast online doesn’t mean you have to be reactive. I create a prioritised plan that you can execute in stages.

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What Does a Digital Strategy Cover?

The most productive digital strategy for your business will depend on how established your web assets are, the nature and urgency of your goals, and what level of digital skill you have in your business. Most of my digital strategy work covers one or many of the following disciplines.

Six Digital Strategy Problems We'll Solve

What new sales growth can the web bring to your business?

What kind of offers, messaging and promotions will help conversion?

How can you plan and test conversion pathways on your website?

What's the best way to set up and automate your online funnel?

How can you motivate and impel users to convert more quickly?

How can you outrank and differentiate from your competitors online?

sales coaching

Brad is extremely knowledgeable about the realities of the online commercial environment. During our project he guided us on how to assess different technologies and platforms, including mobile and inflight media. Brad's work resulted in our creating a sound and workable commercial strategy.

Vince Kerr, Commercial Director, British Airways

Playing to Your Strengths Online

There are thousands of digital platforms that can help you take your business to the next level, but the reality is that you really only need to use a few of them. When we work together, I help you cancel out all of the distracting fluff that the digital world wants to throw at you, and we create a sensible plan that will involve just a handful of the most powerful options.

To make sure that you only spend your hard-earned budget on digital channels that work, I’ll review your existing online spend and map out a way to optimise it further. My first recommendation is usually to limit the number of tactical executions and start thinking very clearly about how your overall business goals should translate into action online.

What You Get From Our Work Together

Brad Monaghan's digital marketing workshops

Brad took a very intelligent approach to our digital project. It wasn’t just about putting a website together, but about understanding our business, clients and competitors. He identified the most important aspects of our online strategy and worked incredibly hard to deliver the project on time and on budget.

Haissam Aoun, Managing Director, Marketing Pulse
  • British Airways
  • Perenso
  • Yordar
  • Fairfax Media
  • Yahoo
  • Microsoft

Ready For More Results Online?

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Or you can give me a call on +61(0) 438 206 516