Competitive Sales Strategy

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  • Funnels
  • Process
  • Territories
  • Talent
  • Prospecting
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  • Channels
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I work with you to create a productive sales process, competitive positioning plan and an integrated online-offline sales funnel that actually works.

Why a Sales Strategy is Critical

If you’re trying to find a way to consistently hit your revenue targets and get more results out of existing sales resources, then a competitive sales strategy will be one of the most valuable assets you ever invest in.

The strategy I build for you is created specifically for your business, mapping out precisely how your sales operation should be optimized so you and your people can get on with the job of winning opportunities, instead of wasting time on low value activity.

Whether you’re an established company, a small business or a corporate behemoth, you’ll see a quick ROI from this work.

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Your Unique Sales Problem

unique-sales-iconEvery business has one or two real barriers that keep them from capturing every sales opportunity. Sometimes those barriers are easy to identify, but difficult to map your way around. That’s where I come in.

Instead of you trying to identify and fix every problem while managing existing demands on your time, I problem-solve for you—then we collaborate on the final fix.

Strategy Versus Tactics

strategic-tactic-iconTactical work is essential in every sales operation, but your team’s to-do list should always align with the company’s bigger strategic objectives.

I help you get crystal clear on the relationship between goals, strategy and tactical execution. After all, strategy is never activated until your people start doing the front line work day to day.

The Primary Forms of Sales Strategy

The best strategy for your business may be singular or varied, depending on the complexity of your challenge, the urgency of your need and what resources you’ll be relying on to make it happen. Most sales strategies include these items:

Six Sales Problems I Help You Solve

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Too few qualified leads coming into the sales funnel

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Customers are negotiating harder than ever before

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Not enough high volume prospecting activity

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Difficulty creating a truly memorable sales pitch

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No articulated sales process for the team to follow

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Poor territory coverage and losing deals to competitors

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Brad is the consummate professional. Vastly experienced, innovative, analytical and all importantly — the guy that can be relied on to deliver the results come month-end. Brad's breadth of understanding and his mastery of numerous sales methodologies make him an invaluable asset.

Dan Metcalf, Industry Manager of Business Services, Google

Capturing Your Competitive Edge

Together, we identify your sales challenges and opportunities and I then do a ‘deep dive’ discovery that gets us started on producing the goods. We work together on this part.

Based on years of experience diagnosing and fixing sales problems, I then get stuck into researching your current position, factors influencing your success, a summary of best-practice in your category, and a plan to capitalize on opportunities for the future. I also conduct a review of your internal sales operation and assets to see how you can put them to better use.

Once I have gathered all the relevant information I start producing your sales growth strategy document, your methodology and your customized sales process map. From there I write your implementation plan.

You then receive a robust strategy and a follow-up briefing on how to implement the changes recommended. The strategy comes in a practical document, similar in format to a refreshed business plan with steps and timelines. Your strategy then becomes the backbone of your sales operation.

The 4 Things You Get From Our Work Together

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We’re glad we got Brad in to fix what was broken—he has been instrumental in creating our first ever successful sales growth strategy. His expertise in building a high performing sales operation is second to none. If you’re looking to get a big increase in your revenue and you want a reliable partner who knows the difference between tactics and strategy, then you would be crazy not to engage Brad.

Andy Levine, VP of Enterprise Sales, Corporate Travel Group
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Ready to Boost Your Incoming Sales?

It only takes 10 seconds to get the help you need by clicking the button below.
Or you can give me a call on +61(0) 438 206 516