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The Must-Know Secrets of Motivation: The Psychology of Productivity

Australian billionaire Richard Pratt famously quipped: “Encourage your people to be committed to a project rather than just involved in it. You know the difference between involvement and commitment, don’t you?

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The Must-Know Secrets of Motivation: The Psychology of Productivity

December 6th 2016, by Brad Monaghan

Achieving optimal motivation is less about dangling carrots and more about understanding our deeper human needs. For people in sales and marketing, as well as business owners, the same lessons apply.

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