Lead Generation Strategy

  • Sales Funnels
  • Online Campaigns
  • Lead Nurture
  • Opt-in Conversion
  • Sales Campaigns
Brad Monaghan lead generation strategy photo

Lead generation used to be about making more cold calls and publishing more content. Today it’s harder—you need to have a differentiated plan to stay on top.

I Help You Get Better Leads. Faster.

When your sales pipeline is patchy and you need a more reliable way of attracting new customers, don’t use guesswork or spend more money on reactive campaigns—talk to me about creating a strategic plan instead. I help you take a step back and define which marketing assets need improvement, while optimising your digital campaigns and improving your outbound sales process.


The challenge of too many options.

You’ve got hundreds of potential ways to generate leads, many of them highly tempting. My approach is to drill down and focus on a small handful of well-proven tactics that you can manage. Together we’ll optimise your marketing assets and create a plan to help you commit only to the channels that work.

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Variety of lead generation inputs
Generating warm leads with strategy

Attract people who are ready to buy.

I help you get clear about your lead qualification criteria so you only spend time and budget acquiring the right kind of customers. Once that’s done I help you make improvements to your sales and digital assets so you get more warm leads opting in and making their way into your sales funnel.

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Elements of Your Lead Generation Strategy

Your strategic plan will include most of the elements below. We spend the first part of our work together putting together a logical outline before we go ahead and execute the work. Sometimes it involves your team members and new suppliers, and sometimes I just take care of the whole thing for you.

Six Lead Generation Problems I Help You Solve

How to generate website leads

Can your website realistically generate enough leads and how will test it?

How to setup social channels

How will you setup social and inbound channels so they actually generate customers?

Use of technology & automation

What technology and automation can you use to streamline the process?

How to use mailing list to generate leads

How will you use your existing network and mailing list to generate more leads?

How to use content into powerful leads

How can you turn existing content and collateral into powerful lead magnets?

How to define sales lead profile

How will you define a desirable sales lead profile, and how will you qualify them?

Lead generation direction

What You Get From Your Lead Gen Project

Lead generation template and strategy

Brad’s lead generation strategies have far exceeded our expectations in a very tough market. I wouldn’t hesitate recommending him to anyone looking to grow a business.

Darren Chamberlin, CEO, Perenso
  • UNSW - University of New South Wales
  • Microsoft
  • British Airways
  • Presenso
  • Yahoo
  • Fairfax Media

Ready for More Quality Leads?

It only takes 10 seconds to get the help you need by clicking the button below.
Or you can give me a call on +61(0) 438 206 516