• Sales Productivity
  • Budgets & Forecasts
  • Territory Coverage
  • Sales Process
  • Hiring Sales Reps

Building a streamlined sales operation from the ground up can be tough. I help you plan which assets, talent and systems you need to develop, to ensure you only spend time and money on tactics that deliver a proven return.

Building a Results-Driven Sales Operation

In most large companies, the Sales Operations department is responsible for creating efficiencies and processes that drive overall sales performance.

In small and mid-sized businesses, “sales operations” tends to be a strategy designed to boost productivity and produce a quick ROI, rather than a staffed-up department unto itself.

I work with companies to integrate the best of both worlds, with a practical plan and implementation guidance for the medium- to long-term.

If you’re on the cusp of a big growth phase, we’ll work together to identify whether you should be focusing your time and money on people, assets or platforms.



Planning for People


Sales operations starts with people — their skill level, expectations and performance, and the money it costs to hire, train, pay and incentivise them. Will they use the collateral and systems you’ve spent money developing? How much revenue will they generate and how quickly?

Do you have the time to train new reps? Does your budget allow for more sales hiring? I help you make the right decisions on how to deploy your human resources, and how to inspire big improvements over time.

Sales Assets and Platforms


In sales today, you have a choice of hundreds of management systems and sales intelligence tools, most of them affordable and easy to use. You’ve also got social selling platforms, sales funnel apps, content assets and marketing automation that all add massive value to your CRM.

I help you find your way through the maze of options to select the systems that boost productivity and give you a measurable sales advantage. Don’t spend money till you’ve done the analysis and plan.

The Main Elements of Your Strategy

The best sales operations strategy for your business may include many different elements or it may be quite singular in its focus—it depends on where you’re at in your development, whether your primary need is to fill your pipeline, establish a sales process or improve selling skills.

Six Sales Operations Problems I Help You Solve


Mapping your company's goals to day to day sales activities


Building a sales performance plan for each team member


Analysis and planning for increased coverage of existing and new territories


Optimising your sales systems and improving sales collateral


Creating a sales budgeting logic to plan KPIs, forecasts, targets and incentives


Building a convincing sales narrative and differentiated pitch language


The 4 Things You Get From Our Work Together

Sales Operations Service - What You Get Image

Brad's breadth of understanding and his mastery of numerous sales methodologies make him an invaluable asset, the consummate professional. Vastly experienced, innovative, analytical and all importantly— the guy that can be relied on to deliver the results come month-end.

Dan Metcalf, Industry Manager of Business Services, Google
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Ready to Supercharge Your Sales Operation?

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Or you can give me a call on +61(0) 438 206 516