How to Create Sales Collateral and Content that Works

  • Differentiating lead capture content and sales collateral.
  • Matching your content to the buyer’s journey.
  • Is near enough good enough? Marketing vs. Sales.
  • Re-purposing existing content to generate opt-ins.

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Brad is the consummate professional. Vastly experienced, innovative, analytical and all importantly – the guy that can be relied on to deliver the results come month-end. Brad’s breadth of understanding and his mastery of numerous sales methodologies make him an invaluable asset.

Dan Metcalf / Industry Manager of Business Services / Google