How to Create Sales Collateral and Content that Works

  • Differentiate between content and collateral
  • Match your content to the buyer’s journey
  • How to use the right assets at the right time

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Brad is the consummate professional. Vastly experienced, innovative, analytical and all importantly – the guy that can be relied on to deliver the results come month-end. Brad’s breadth of understanding and his mastery of numerous sales methodologies make him an invaluable asset.

Dan Metcalf / Industry Manager of Business Services / Google